Driving Traffic to your Website
5 Surefire Ways to
Drive Traffic to Your Website
By Chris Hunter
If youâve been running a website for a while, or even if youâve only been âonlineâ for a little while, then you know how important it is to get people to your website. Well, weâve come up with five great tips to make this happen and keep them coming back!
Please read on and take every one of these tips to heart. Theyâre sure to help you literally drive traffic to your website!
New âFreshâ Content
People like new things. I like going to a couple of sites in particular daily to check to see if there have been any updates. Then there are the websites I used to visit daily, but now I only visit once per year because for whatever reason, they stopped updating their website.
Hey, I canât really throw stones, you know? I get caught up in business and life just like anyone else does. I have to literally force myself to write new content and come up with something new not only on Brazos Valley Designâs website, but also on some of the other websites that I own.
So whatâs the solution?
Force yourself. When you find yourself sitting in front of the T.V. bored and flipping channels, get the âol laptop out and start typing! What do you think Iâm doing now? I quite often do this to either perform research on the Internet, or work on catching up with work while watching Will and Grace, Friends or E.R. My laptop combined with a wireless Ethernet card has become one of the best investments Iâve ever made!
By the way, if you donât have a laptop, my business partner, Jeremy owns a computer company called Advanced Micro Solutions, and can get you the absolute best deal in town on a new or even a used laptop! His phone number is 979-696-4267.
So how much new content is enough? I think it depends on your current site traffic, your goals for your website, and how much you want to put into it. Your website is just like a business, you get out of it what you put into it. If you force yourself to commit to two hours of updates per month, thatâs more than a whole lot of websites out there, including possibly your competition (hint, hint).
Stale content is a traffic killer. If you havenât updated your website in a year, then your traffic (and possibly sales) most likely will reflect this. Write some new content and either send it to us to add to your website, or update your website with your content manager! Do it now and donât put it off!
Iâve said it before and Iâll continue to say it until Iâm blue in the face; put your websiteâs address on all of your printed material. If you have business cards, you should not only have your phone number, address, and email address printed on them, but you should also have your website printed somewhere on them as well.
Printed material is expensive, so make sure you put the correct information on it before you print it. If you have a brochure, make sure that you have your website address printed on it. If you send a postcard out, be sure itâs printed on it as well.
How about your car? Iâve seen websites on cars or car magnets and I wrote it down at a stop light and visited it later. Itâs inventive and it works.
Or what about TV or Radio commercials or Newspaper or Magazine advertisements?
Shoot, if you have a billboard, make sure itâs on there. The point is, if youâve got somewhere to put your website address, make sure itâs there! Get creative! Yell your website address from the top of your building if you have to! Just watch out for the police or the people in the white van with the little white jackets!
By the way, if I havenât mentioned it before, we offer all of these services (with the exception of billboard advertising) to all of our clients. Weâve partnered with several printing companies to help bring you some of the lowest prices in the industry, so please keep us in mind when it comes time for business cards, brochures, postcards, or magazine or newspaper ads.
Do you send email? Well of course you do!! Email has become the business commucation tool. Almost all email clients, including some online ones such as MSN or Yahoo, have the ability to add a signature to all of your email addresses. This is something like:
Brazos Valley Design
" designing YOUR image"
Make sure that every email you send out has your website address on it. People use signatures to find out more about you or your company. If youâve been in contact with me, then you might have noticed my signature on every email I send. I want to make it extremely easy for people to get in contact with me and this is one of the easiest and most effective ways to make that happen.
Get âem Involved!
One of the proven absolute best ways to keep people coming to your website is to get them involved. If people have a vested interest in something, they are going to keep going there. For instance, if you are involved at your church by being on a committee, youâre going to keep going back there. If youâre not involved at all in anything, most likely you wonât be visiting quite as often.
The same principle applies to your website. If youâve devised a way to keep people involved some way in your website, either through a forum, a picture gallery, some coupons, or even a contest, then theyâre most likely going to keep coming back to your website.
For example, I go to Home and Garden Televisionâs website at least weekly because Iâve signed up for the $1 million Dream Home Giveaway (hey I can dream too). I keep going back because I have a vested interest in winning that dream home!
I also go to Cotton Patchâs website (one of my favorite restaurants) quite often to print out a coupon before I eat there! Now thatâs a great way to keep people coming back to your website!
So the point is, get inventive and keep people involved in one way or another. Once they get used to coming to your website, you can deliver other products or news to them and theyâll be more receptive to your message!
If you need help with ideas on how to get people involved, give me a call or email me and weâll brainstorm on some ideas that fit you and your business.
This is a newsletter.
I know, I knowâŠ I hear you sitting there reading this saying, âDuh Chris!â
Newsletters have proven to be the absolute best way to market to your website audience. The problem is that in the past year or two, Spam has become a huge issue. I get about 300 unsolicited messages per day in my inbox, so I definitely understand.
But you know what? I absolutely love getting email newsletters that Iâve subscribed to. Especially the ones that have great information (kind of like this one)! If I get information delivered to my inbox that I feel that I need, then Iâm going to keep going back to that website. Itâs that simple!
So you should devise a simple solution for your web audience to be able to sign up (and remove themselves) for your newsletter. The truth is, you can deliver an email newsletter easily.
If you want to deliver an email newsletter all you have to do is come up with a list of recipients, write the content in your email client (i.e. Outlook Express or Netscape Mail) and send it out. The problem is that now-a-days almost everyone has one form or another of a Spam filter and by using the method described above, your email has a very high chance of getting filtered out.
What is the most effective way to deliver an email newsletter then? Well, Iâm glad you asked! An email newsletter has a better chance of getting delivered and read if itâs personalized to the reader. If you notice in the âToâ field in this email newsletter, it says your name. It also says your name in the subject line and in the content of the newsletter.
People are most likely to read something that has their name on it and it has a higher chance of getting past the spam filters. Itâs proven and it works. Look, youâre reading this newsletter arenât you?
We have developed software that helps us with this. If you would like a great way to drive people to your website, please consider using this software. It will increase your sales, your traffic and can actually help answer some of the easier questions you get day-in and day-out.
Ok, so youâve read all the way down here. Iâm proud of you! I gave you a lot of information! But I recommend focusing on one of these tips at a time until you have it perfected and then move on to the next tip. Some of these can be implemented easily; some of them take a little time.
For instance, I recommend implementing these tips in the following order.
- Add your email signature to all of your emails.
- Then, start working on new content for your website.
- Then call (979-696-2500) or email (email@example.com) us to help come up with some ideas for involving your website visitors.
- Then call or email us to help you get an email newsletter started.
- Then add your website to all of your printed materials.
But the biggest thing you can do to help drive traffic to your website and thereby increase sales isâŠ. (drum roll please) do it now. It doesnât matter if you know how to do all of these things if you donât do it now! Follow Nikeâs slogan. Just do it!
Until next time, take care and remember:
âWe must sail sometimes with the wind and sometimes against it â but
sail we must, not drift, nor lie at anchor. Make it happen.â